To rebuild this trust, it is essential to foster a solid awareness of risks among users. Only when people understand the risks of digital communication can they make informed and responsible decisions.
At the same time, service providers also bear responsibility: they must meet users’ expectations regarding security and data protection. This includes, above all, credibly demonstrating that transmitted data is protected and does not fall into the hands of unauthorized third parties.
Trust in Artificial Intelligence
In the field of artificial intelligence (AI) , certain conditions must also be met to ensure safety and trust. A key factor is transparency - both in terms of the data used and the functioning of algorithms and systems.
Another important aspect concerns the onsequences of AI‑driven decisions. The lower the impact, the higher the level of user trust. Recommendations for movies or music, for example, are far more readily accepted than AI‑supported decisions in recruitment, where errors can have far‑reaching consequences.
To build trust in AI, it is advisable to start with systems whose decisions have only minor consequences for users.
We inhabit a climate of trust, much like we live in the atmosphere. We perceive it as we do the air—only when it becomes scarce or polluted.
Trust in Cloud Solutions
In addition to AI, cloud solutions also play a central role in digital communication. Two factors are particularly important:
- performance – the reliability and availability of the cloud
- transparency – the traceability of technical and organizational processes
Since cloud services are provided over the internet, users’ trust depends heavily on their trust in the underlying internet service.
The fact that data is stored in a location unknown to users makes traceability even more difficult. Cloud solutions therefore rely heavily on trust: users must be confident that their data is handled confidentially and their privacy is protected.
Furthermore, cloud infrastructures consist of many interconnected systems. The more systems interact, the higher the risk of potential security vulnerabilities.
Conclusion
Trust functions like the air we breathe: we only notice it when it is missing. This makes it all the more important to design digital technologies in a way that ensures security, transparency, and reliability are always tangible.
